76.2 cm x 57.2 cm (30 in. x 22 1/2 in.)
(Grand Forks, North Dakota, 1933 - 2017, New York City)
North America, American
Medium and Support:
Eight-color screenprint and collage
Blanton Museum of Art, The University of Texas at Austin, Gift of Alvin And Ethel Romansky, 1977
Rosenquist challenges conventional printmaking by incorporating actual manufactured objects into their work. In this print, Rosenquist anthropomorphizes laundry detergent with the addition of a real belt and oversized bobby pin. He examines the manner in which the mass media framgents images and identities, recombining and transposing them at an accelerated rate in a continual procession of television commercials, magazine advertisements, and billboards.