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Advertisement for Halle aux chapeaux

1897
19th century
40.5 cm x 29.2 cm (15 15/16 in. x 11 1/2 in.)

L. Chaix (active ) Printer
Jules Chéret (Paris, 1836 - 1932, Nice) Primary

Object Type: print
Artist Nationality: Europe, French
Medium and Support: Color lithograph
Credit Line: Blanton Museum of Art, The University of Texas at Austin, Gift of Alvin and Ethel Romansky, 1977
Accession Number: 1982.357

As the technology of color lithography developed, businesses employed colorful posters to attract consumers’ attention. Using successive stones of bright colors in surprisingly modern shapes, Chéret creates an effect that from afar combines into a cohesive whole. The public immediately appreciated Chéret’s vibrant posters and hung them in their homes despite their commercial association

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